Graph : British Consumer Sentiment Survey Reveals Attachment to Brand…

Infographic : British Consumer Sentiment Survey Reveals Attachment to Brand…

British Consumer Sentiment Survey Reveals Attachment to Brand Emails 

[INFOGRAPHIC]

New findings from Pure360 and emailexpert have
revealed that the United Kingdom has a polarised response to how brands have
adapted their communications through the coronavirus pandemic. With 43% men
missing absent brand emails, compared with 18% women, it’s clear that brands
need to adopt a data driven personalised approach to their communications. The
coronavirus pandemic is unprecedented and unlike anything we have experienced
in recent history. For many brands, this poses a significant challenge – many
having to respond based on gut over data. View the infographic for full details.

Source:

emailexpert