Infographic : Covid-19 Email Marketing US Consumer Sentiment Survey…
Covid-19 Email Marketing US Consumer Sentiment Survey [INFOGRAPHIC]
Do consumers in the US feel that brands are using COVID-19 as an excuse
to spam their subscribers? Do people feel they are getting too much
irrelevant coronavirus related email? This and other questions were
answered in a recent consumer sentiment survey in relation to email
marketing and the current crisis facing the worlds population and
hitting the US harder than many. The first results are now in.
“Do
you feel brands have sent you too many Coronavirus/Covid-19 related
emails?” was the questions posed to thousands of Americans online over
the weekend of the 15th-18th of March, there were over 500 who chose to
respond. The survey has shown a clear divide in how email marketing
efforts during the crisis have been perceived differently not just by
the genders but by age as well.
The overall results when not
drilling down by age, region or sex make a winner too close to call.
This infographic highlights some of the surveys most interesting
findings.
Source: email expert community
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