Video Infographic : NetVU Infographic Brand Video
Video
Description
Every time a NetVU member gains an advantage by fully utilizing his or her Vertafore system, a lasting impression is created. But that impression must be continually reinforced, so we’ve created a refreshed brand identity for NetVU that reflects you as the personification of today’s modern NetVU member, your values and your vision for our industry.
While Vertafore and NetVU are two separate and independent organizations, the synergy between us creates a win-win for the entire industry, which we’ve captured in the logo. Our refreshed tagline, “Strength in Members,” signifies that NetVU is powered by you, the membership. Together, we help each other optimize our Vertafore systems.
The brand identity also reaffirms our three operational objectives:
First, to increase member engagement: New Vertafore users can see clearly how our two organizations are connected, making it easier to understand NetVU’s role and its member benefits.
Second, to enhance our users’ experience: Based on your feedback, we’re rolling out a simpler and more user-friendly website that expresses our new brand identity. You’ll see the first stage of that rollout later today.
Third, to recruit and develop enthusiastic volunteers and staff: The new brand identity is the first impression our industry colleagues have of us. Not only is it memorable, but it will convey our purpose clearly.
A logo and tagline are meaningless unless they’re backed by a willful commitment and shared purpose. You generate an energy that’s infectious — with your service to each other in the NetVU family and your constant zeal to improve. That energy is the guiding force behind our updated identity.
Going forward, you’ll see the refreshed brand identity on all NetVU communications, on the website and in social media, at meetings and events, and more. From first impressions to lasting impressions, NetVU is looking good and doing great things, thanks to you, our members!
Loading…