Video Infographic : Why Do Video Games Come Out on Tuesdays?
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It isn’t only games that come out on Tuesdays. Books, DVDs, CDs also tend to be released on what the retailers call Super Tuesday. But why is Tuesday the holy day for retailers? Is it all down to a slick marketing campaign by Sega some twenty-odd years ago?
Or is it simply a question of logistics? With trucks delivering on the previous Friday and stores having Monday to spend stocking the shelves, Tuesday might be the logistical answer to the supply chain problem.
Or is it just a random day to release material? And will this Tuesday release date continue to be the standard as more and more consumers simply download their media entertainment rather than purchase in store.
Today on the Infographics Show we look at the history behind the video game release strategy and find out just– Why Do Games Come Out on a Tuesday?
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